PRIVACY POLICY

Apex Training LLC (doing business as Apex Training / Apex Training NV)

Effective date: September 15, 2026

Last updated: September 15, 2026

1. Who we are

This Privacy Policy explains how Apex Training LLC (“Apex,” “we,” “us,” or “our”) collects, uses, and shares information when you visit our website, contact us, join a trial or membership, train at our gym, or communicate with us by email, text (SMS), phone, or social media.

  • Legal entity: Apex Training LLC

  • Brand / DBA: Apex Training / Apex Training NV

  • Business / gym address: 2697 Mill Street, Reno, NV 89502

  • Website: https://www.apexgymnv.com/‍ ‍

  • Email: jeff@apexgymnv.com‍ ‍

  • Phone: (775) 412-8538

  • Owner contact: Jeff Baker

If you have questions about this policy or your information, contact us at the email or phone above.

2. Information we collect

We collect information you provide and information collected automatically when you use our services.

Information you give us

Depending on how you interact with us, this may include:

  • Name, email address, phone number, and mailing or billing address

  • Emergency contact and basic health or fitness information you choose to share (for example on a waiver, intake form, or with a coach)

  • Membership, trial, class, open-gym, personal-training, or sauna preferences and schedule details

  • Payment and billing details (processed by our payment providers; we do not store full card numbers on our own servers)

  • Messages you send us by email, SMS, phone, website form, or social media

  • Photos or videos you consent to (for example member features or social posts)

  • Account or login details if we use a membership or scheduling platform

Information collected automatically

When you visit our website or interact with our online tools, we or our service providers may collect:

  • Device and browser type, IP address, approximate location, and pages viewed

  • Cookies, pixels, and similar technologies used for site function, analytics, and (if enabled) advertising or remarketing

  • SMS/email delivery and engagement data (for example delivery status, opens, or replies), when you have opted in

Information from third parties

We may receive information from:

  • Scheduling, membership, or CRM platforms (for example GoHighLevel and any membership software we use)

  • Payment processors

  • Public directories or referral sources when you ask someone to introduce you to Apex

We do not knowingly collect personal information from children under 13. Our gym and digital services are directed to adults and older teens with guardian involvement as required. If you believe a child under 13 provided information, contact us and we will delete it.

3. How we use your information

We use personal information to:

  • Respond to inquiries, schedule tours, and set up free week trials or memberships as described on our site

  • Provide gym services (CrossFit, HYROX, powerlifting, strongman, Olympic weightlifting, personal training, open gym, sauna, and related coaching)

  • Process payments, manage memberships, punch cards, and account changes

  • Send transactional messages (confirmations, schedule updates, billing notices, safety or facility notices)

  • Send marketing emails and marketing SMS only if you have opted in (see Section 5)

  • Improve our website, programs, and member experience

  • Protect the safety and security of our facility, staff, and members

  • Comply with law, enforce our Terms, and resolve disputes

We do not sell your personal information.

4. How we share information

We may share information with:

  • Service providers who help us run the business (website hosting, CRM/messaging such as GoHighLevel, email/SMS delivery, payment processing, scheduling/membership software, analytics, IT support) under contracts that limit use of your data

  • Professional advisors (accountants, attorneys, insurers) when needed

  • Authorities when required by law, legal process, or to protect rights, safety, or property

  • A buyer or successor if Apex is involved in a merger, sale, or similar transaction (you will be notified if required by law)

We do not share your mobile number or email with third parties for their own marketing without your consent.

5. Email and text (SMS) communications

Apex may use email and SMS (including through GoHighLevel and related tools) for membership, trial follow-up, appointment reminders, facility updates, and marketing about Apex programs and offers.

Consent

  • Transactional messages may be sent as needed to provide a service you requested (for example confirming a tour or membership change).

  • Marketing emails and marketing SMS are sent only if you opt in (for example via a website form with a clear consent checkbox, a written waiver, keyword opt-in, or another clear affirmative method).

Message frequency varies. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

SMS opt-out and help

  • Reply STOP to any Apex marketing text to opt out of SMS. You may receive a one-time confirmation.

  • Reply HELP for help, or contact us at jeff@apexgymnv.com or (775) 412-8538.

  • You can also email us to request removal from SMS marketing.

Email unsubscribe

  • Every marketing email includes an unsubscribe link. Click it to stop marketing emails.

  • You can also email jeff@apexgymnv.com with “Unsubscribe” in the subject.

Opting out of marketing does not stop transactional messages related to an active membership, billing, or safety.

6. Cookies and website analytics

Our website (including Squarespace and any embedded forms or tools) may use cookies and similar technologies to operate the site, remember preferences, and understand traffic. You can control cookies through your browser settings. Some site features may not work if cookies are disabled.

7. Data retention and security

We keep personal information only as long as needed for the purposes above, including membership records, legal, accounting, and dispute-resolution needs, then delete or de-identify it when no longer required.

We use reasonable administrative, technical, and physical safeguards. No method of transmission or storage is 100% secure; please use strong passwords where accounts exist and notify us of any suspected unauthorized access.

8. Your choices and rights

Depending on applicable law (including Nevada consumer privacy rules where they apply), you may request to:

  • Access the personal information we hold about you

  • Correct inaccurate information

  • Delete certain information (subject to legal or contractual retention needs)

  • Opt out of marketing emails and SMS as described above

To make a request, email jeff@apexgymnv.com or call (775) 412-8538. We may need to verify your identity before fulfilling a request.

9. Third-party links and platforms

Our site may link to third-party sites or tools (payment pages, social media, scheduling). Their privacy practices are their own. Review those policies before providing information there.

10. Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Continued use of our website or services after an update means you acknowledge the revised policy. For material changes affecting SMS or email marketing, we will provide additional notice as required.

11. Contact

Apex Training LLC‍ ‍

2697 Mill Street, Reno, NV 89502

Email: jeff@apexgymnv.com‍ ‍

Phone: (775) 412-8538

Web: https://www.apexgymnv.com/

Questions: jeff@apexgymnv.com